Updated content, keywords advised for SEO

Regularly updated content, relevant keywords and incoming links can be good starting points for marketers wishing to attract the attention of search engine crawlers, an expert has noted.

Writing on realbusiness.co.uk, entrepreneur Dawn Gibbins said that these are some of the most important site features that crawlers - also known as spiders - look at when collecting information for engines such as Yahoo! and Google.

A news section that has articles added to it at least once a month can be helpful, as can submitting links to online directories and making good use of both long tail and popular keywords and phrases, she advised.

“The first terms that spring to mind may not be the most useful,” Ms Gibbins stated.

“Rather than single words, it can be much more effective to weave whole phrases through your site. These are known as long tail search terms.”

According to the Search Engine Roundtable blog, web users appear to be searching less for short tail keywords - the most obvious search terms - and more for long tail keywords.

via epiphanysolutions.co.uk