Moneysupermarket.com Appoints New SEO Agency Efficient Frontier

Price comparison sites moneysupermarket.com and travelsupermarket.com have confirmed that their paid search engine marketing campaigns business has moved to Efficient Frontier. Efficient Frontier (EF) is based in California and has an office in London. EF replaces the website’s previous paid search incumbent The Search Works.

Chester/North Wales company MSM.com also works with digital agency TBG and Doner Cardwell Hawkins.

MSM.com’s latest reported traffic figures showed the company was currently attracting just shy of 100 million visitors.

The value of the paid SEO business has not been disclosed but the company did recently announce that its total spend on digital advertising and search would exceed £50m. The company also announced that it planned to increase the budget for its newspaper advertising campaigns.

Alan Harding, head of search at moneysupermarket.com, said: “Search is one of the most important channels for us to drive activity to our websites and Efficient Frontier will now work with our in-house team of search professionals to help us manage our complex search campaigns, which span many different industries.”